One screen for the whole department: ask a question above, or use the tabs below.
14
Assets tracked
~11.0M
Total reach
Ray Sullivan
Top asset
8 sports
Roster depth
What to action this week
Rivalry week (Peak) approaching — open the suite auction and coordinate a squad-wide NIL push.
Ray Sullivan (pro alum) post available — pitch a national apparel brand (~$40k–$80k).
Depth is the edge — 13 athletes across 8 sports, each individually monetizable, plus the collective.
Assets by reach
#
Athlete / asset
Sport
Followers
Price / post
1
Ray Sullivan
Football · alum
8,000,000
$40,000–$80,000
2
Tanya Rhodes
Track · alum
1,200,000
$6,000–$12,000
3
Hannah Brooks
Gymnastics
400,000
$2,000–$4,000
4
Jayden Cross
Football (QB)
320,000
$1,600–$3,200
5
Grandview Grizzlies
Dept channel
250,000
$1,250–$2,500
6
Malik Turner
Men's Basketball
210,000
$1,050–$2,100
7
Sofia Reyes
Women's Basketball
180,000
$900–$1,800
8
Emma Lindqvist
Volleyball · intl
140,000
$700–$1,400
Full roster: 14 assets across 8 sports (incl. Tyrese Wall, DeShawn Price, Nia Coleman, Carlos Mendez, Aiden Foster, mascot Mo the Grizzly).
Game-day demand — dynamic pricing & blackouts
Game type
Demand
Price move
Blackout rule
Rivalry week, ranked matchup, bowl / tournament
Peak
×1.5–×2.5
Discount tiers pulled · premium suites & top athletes reserved
Typical conference games
Standard
×1.0
All activations available
Early-season non-conference
Value
×0.7–×0.9
Everything on sale · volume/camp bundles
Change the game in the Experiences or Ad inventory tabs to see every price move automatically.
Prices shown at Standard
NIL deals & experiences (prices flex with the game)
Activation
Best-fit asset
Price
Athlete social post
By follower size
$0
Autograph / signing session
Cross, Turner, Reyes
$0
Youth camp / clinic appearance
Any athlete
$0
Meet-and-greet
Roster
$0
Local-business appearance / endorsement
Roster
$0
Team group-licensing deal
Whole team
$0
Mo the Grizzly appearance
Mascot — family/community
$0
NIL rules vary by state & school — every deal is consent-gated and compliance-checked (see Contacts & terms).
Live auctions — bid for the hottest inventory ● demo
For top demand, buyers bid instead of paying a fixed price. Reserve prices come from the dynamic-pricing floor. ("Place bid" bumps the demo figure.)
Lot
Reserve
Current bid
Bids
Closes
Ray Sullivan alumni post
$50,000
$62,000
4
2 days
Rivalry-week suite experience
$4,000
$5,200
6
1 day
Signing session · Jayden Cross (QB)
$2,000
$2,600
5
3 days
Prices shown at Standard
Advertising inventory — logo placements (prices flex with exposure)
College limits on-jersey ads, so inventory is appearance & signage based — shown during interviews, camps, press conferences, and facilities.
Placement
Shown during
Price / window
Athlete cap / headband
Interviews & photo ops
$0
Press-conference backdrop
Post-game pressers
$0
Camp / clinic banner
Youth camps & clinics
$0
Warm-up gear logo
Warm-ups & training
$0
Facility / field signage
Home games
$0
Sponsor matchmaking (fictional)
The map suggests which athletes fit which sponsor — and the Summit NIL Collective as a funding vehicle.
Sponsor
Type
Best-fit assets
Why
National apparel brand
National
Ray Sullivan, Hannah Brooks
Mass reach — one post hits millions
Local restaurant chain
Local
Football roster + youth camps
Community footfall, family audience
Regional bank
Regional
Dept channel + signings
Broad, trusted, matchday visibility
Summit NIL Collective
Collective
Whole roster
Donor-funded pool for team-wide deals
Representation, NIL consent & terms (per athlete)
Athlete
Represented by
NIL consent
Existing deal
Tax form
Ray Sullivan (alum)
[fictional agency]
needed
none
W-9 (US person)
Jayden Cross
Summit NIL Collective
on file
1 local deal
W-9 (US person)
Emma Lindqvist (intl)
Summit NIL Collective
needed
none
W-8BEN + visa/tax care
Carlos Mendez (intl)
Summit NIL Collective
needed
none
W-8BEN + visa/tax care
NIL compliance & not tax/legal advice. All names fictional. NIL rules vary by STATE and SCHOOL; every deal is consent-gated. International student-athletes (e.g. on F-1 visas) have extra visa & tax constraints (W-8BEN) — confirm with the compliance office and a qualified advisor in the real product.
FICTIONAL demo of the single UPSIDE.irl interface for a college athletic department / NIL — Grandview State
University, its athletes, and its sponsors do not exist. Prices use (followers ÷ 1,000) × a $5–$10 placeholder
rate. In the live product this sits on Palantir + BigQuery.