Sample demo · Harbor City FC, its players and sponsors are entirely FICTIONAL · no real people, clubs, or sponsors
UPSIDE.irl
Turn IRL experience into VIP Revenue
UNIFIED INTERFACE · DEMO
HARBOR CITY FC (fictional)
The Anchorage
One screen for everything: ask a question above, or use the tabs below.
13
Assets tracked
~26.4M
Total reach
Marcus Vale
Top asset
~95%
Reach from alumni

What to action this week

Riverside derby (Peak) approaching — open the hospitality-box auction and pull discount tiers.
Marcus Vale post available — pitch to a national sponsor (~$125k–$250k).
Legends dinner (Johnny Rivers) — 5 live bids, closes in 3 days.

All assets by reach

#AssetTypeFollowersBest used for
1Marcus ValeAlumnus25,000,000Mass social amplification
2Johnny RiversAlumnus800,000Social + legend appearances
3Harbor City FC (club)Club350,000Owned-channel promotion
4Big Sam DockeryAlumnus60,000Legends dinners & appearances
5Diego MarchettiPlayer45,000Meet-and-greets, video
6Kwame OseiPlayer30,000Meet-and-greets, video
7Andre SilvaPlayer22,000Meet-and-greets, video
8Sami El-AminPlayer18,000Meet-and-greets, video

Full sample squad: 13 assets (current players, alumni, mascot Skipper the Seadog, club channel).

Match-day demand — dynamic pricing & blackouts

Fixture typeDemandPrice moveBlackout rule
Marquee (Riverside derby, Fortune City), play-offs, cup tiesPeak×1.5–×2.5Discount tiers pulled · hospitality premium-only · sponsor share reserved
Typical league fixturesStandard×1.0All experiences available
Quiet midweek / lower-profileValue×0.7–×0.9Everything on sale · volume offers

Change the fixture in the Experiences or Ad inventory tabs to see every price move automatically.

Prices shown at Standard

VIP experiences (prices flex with the fixture)

ExperienceBest-fit assetPrice
Personalised video messageAny player / legend$0
Player meet-and-greetCurrent squad$0
Legends dinnerRivers, Dockery$0
Matchday hospitality box · The AnchorageVenue + legend host$0
Player / legend appearanceLegends & senior players$0
Skipper the Seadog appearanceFamily / community / charity$0

At Peak, the cheapest meet-and-greet tiers are also blacked out (see Pricing tab).

Live auctions — bid for the hottest inventory ● demo

For top demand, buyers bid instead of paying a fixed price. Reserve prices come from the dynamic-pricing floor. ("Place bid" bumps the demo figure.)

LotReserveCurrent bidBidsCloses
Marcus Vale sponsored post$180,000$210,00042 days
Riverside derby box · The Anchorage$6,000$7,20061 day
Legends dinner seat · Johnny Rivers$600$80053 days
Prices shown at Standard

Advertising inventory — logo placements (prices flex with exposure)

Wearable & backdrop logo space shown during interviews, photo ops, and press conferences. Priced by expected media exposure.

PlacementShown duringPrice / match window
Cap / hat logoInterviews & photo ops$0
Shirt front (matchday)Match + all coverage$0
Training-kit logoTraining + warm-ups$0
Press-conference backdropPost-match pressers$0
Interview / photo-op boardPlayer interviews$0

Sponsor matchmaking (fictional)

The map suggests which assets fit which sponsor, for the highest return.

SponsorTypeBest-fit assetsWhy
Volt EnergyNationalMarcus Vale, Johnny RiversMass reach — one post hits millions
Coastal AirRegionalCurrent squad + press-conference boardRegional exposure, matchday + interviews
Harborside BrewingLocalSkipper + family hospitalityCommunity & family audience
Northwind BankPrincipalShirt front + legends dinnersPrestige + broad matchday visibility

Representation & terms (per asset)

AssetRepresented byExisting agreementTax form (collect)Payment
Marcus Vale[fictional agency]none on fileW-9 (US person)Not set up
Johnny Rivers[fictional agency]none on fileW-8BEN (non-US individual)Not set up
Diego Marchetti[fictional agent]none on fileW-8BEN (non-US individual)Not set up
Harbor City FC (club)Club commercial deptsponsor deals applyW-8BEN-E (foreign entity)

Sponsor & agency contacts

OrganizationTypePrimary contactStatus
Volt EnergySponsor[fictional contact]Prospecting
Northwind BankSponsor[fictional contact]Signed (front-of-shirt)
[Player agency]Representation[fictional agent]Manages several assets
Demo & not tax advice. All names are fictional. The tax column shows which document to COLLECT — US: W-9 / W-8BEN / W-8BEN-E; UK: Self Assessment / UTR — confirm with a qualified advisor in the real product.
FICTIONAL demo of the single UPSIDE.irl interface — Harbor City FC, its players, and its sponsors do not exist. In the live product this sits on Palantir (map/AI/actions) + BigQuery (crunching). Prices use (followers ÷ 1,000) × a $5–$10 placeholder rate.