Asset valuation & activation for sport

Turn the reach you already own into revenue.

UPSIDE.irl catalogues every asset your organisation has — players, coaches, mascots, influencers, and alumni — ranks them by reach and revenue potential, prices what each is worth, and helps you activate and book them. Palantir-grade ontology, made for sport.

Request more information See a live demo
The insight: at a typical club, one former player can be ~95% of the whole organisation's reach. The value isn't only your current roster — it's the alumni universe no one is monetising. UPSIDE.irl finds, prices, and activates it.
Where the reach actually is · illustrative
Top alumnus / legend95%
Current star3%
Rest of roster2%

What it is

Three layers, one screen.

1 · The map
A live catalogue of every asset and how they connect.
2 · Ranking & pricing
Rank 1-to-1000+; price a post, appearance, or experience.
3 · Activation
Experiences, auctions, ad inventory, and sponsor matchmaking.

How it works

From a pile of scattered contacts to bookable revenue — in four steps.

01
Connect
Load your assets — roster, alumni, channels — or we do it for you.
02
Rank & price
See everyone ranked by reach and revenue, each with a price.
03
Activate
Book experiences, run auctions, sell ad inventory, match sponsors.
04
Grow
Track what works, expand, and grow the revenue — you approve each step.
1000+
assets ranked
95%
reach from alumni*
2
ways to pay
4
verticals served

Built for your world

Same engine, tailored to your organisation — with the right rules and pricing for each.

College athletics / NIL
Multi-sport rosters, NIL compliance, collectives.
See the NIL demo →
Pro & pro-adjacent teams
Clubs, leagues, combat sports, golf, clubs.
See the club demo →
Iconic venues & arenas
Resident teams, events, boxes, signage.
Nonprofit / amateur / youth
Ambassadors, causes, emerging leagues.

Two ways to pay

Pick what fits — or blend both.

Profit share

Hands-on / done-for-you
  • We build the map and run activations, experiences & auctions.
  • You approve every step.
  • We earn a share of the revenue we generate — aligned upside, low upfront cost.

Enterprise SaaS + support

Your team runs it
  • Licence the platform, priced by roster size.
  • Support tiers: Standard, Premium (success manager), Enterprise (SLAs).
  • Best for orgs with their own commercial team.

Security & trust

You're handing us athletes' personal, contact, and payment data — here's how it's protected.

Native protection
Encryption in transit & at rest, granular access, and full audit logs — from Palantir + Google infrastructure.
Built-in guardrails
Sensitive data ring-fenced, consent required before any activation, and nothing goes out without approval.
Trust, proven
A SOC 2 / Vanta trust programme is on our roadmap for enterprise pilots.

See the security layers →

Built on trusted infrastructure

Enterprise-grade engines under the hood — not a homemade stack.

Ready to see what your reach is worth?

Get a tailored walkthrough for your organisation — no obligation.

Request more information See a live demo

FAQ

What exactly does UPSIDE.irl do? +
It maps every asset your organisation owns, ranks them by reach and revenue potential, prices each one, and helps you turn that into money — social posts, VIP experiences, auctions, ad inventory, and sponsor deals.
Who is it for? +
College athletic departments and NIL collectives, pro and pro-adjacent teams, iconic venues, and nonprofit / amateur / youth organisations.
How much does it cost? +
Two models: a profit share (we earn a % of the revenue we generate) or an enterprise licence with support options. Many customers blend them. Exact figures depend on your size and needs.
Where does the data come from? +
From licensed data sources and your own records. We never present guessed or scraped numbers as fact, and we never resell anyone's post without their recorded consent.
Is our data secure? +
Yes — encryption, granular access, audit logs, and ring-fenced sensitive data, on enterprise infrastructure. A formal SOC 2 programme is on our roadmap.
What about NIL compliance? +
Every deal is consent-gated and compliance-checked. NIL rules vary by state and school; the system flags what's needed. (Not legal or tax advice.)
Are you affiliated with the clubs or players shown? +
No. UPSIDE.irl is independent. Any names shown in demos are for illustration or are entirely fictional, and are not affiliated with or endorsing us.

Request more information

Watch a 90-second intro, then tell us about your organisation — we'll follow up.

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Welcome to UPSIDE.irl
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